QSRWeb: “OLO launches Groupon online ordering deals with Sonic”
Participating Sonic restaurants in the Phoenix market and OLO Online Ordering have launched a new offer through coupon site Groupon.
The drive-in burger chain will leverage Groupon to offer customers a deep discount on all orders made through Sonic’s mobile and online ordering site – the first ever restaurant Groupon exclusively for online orders, according to a press release.
Noah Glass, founder of OLO, said there was an opportunity for this platform in the quick-service segment, which has been slower to adopt Groupon as a marketing strategy.
“By taking the transaction online, restaurants can simplify deal redemption and gain valuable customer details so the brand can track customer retention,” he said.