2 years ago
Click to Eat: How GoMobo Is Making Ads the New Point of Sale «
GoMobo lets restaurant customers order ahead via a website or through a text message, works with a number of national QSR (quick-service restaurant) chains and their affiliates including Burger King, Subway, Dunkin’ Donuts, Papa John’s, Quiznos and Krispy Kreme, as well as many independent restaurants. Its “skip the line” premise is a great example of how retailers can use mobile to provide value and utility to their consumers.
“GoMobo Agency API” makes it easy to tie digital assets to their remote ordering platform, meaning a consumer can click to buy directly from an ad. Then there’s the “GoMobo CRM” solution, which provides an incredibly (almost creepily) robust profile of a restaurant’s consumers — from type of phone to number of Facebook friends…
via wongobongo
